The craft alcohol market is showing little sign of slowing down with the HappyDown Cocktails being one of the latest options to be introduced in the UK. The sparkling canned cocktails are made using fortified wine and feature impressively artisanal flavor varieties including Lychee, Guava and Chilli, Lemon, Cucumber and Mint and Raspberry, Pomegranate and Basil. The cocktails contain only natural ingredients in order to drive home that they are both delicious and a better alternative to other options on the market that are made with unnatural recipes.
The HappyDown Cocktails feature a 4% ABV and were created by Parish Bhandari and Vishal Mair with Bhandari explaining, "Our fundamental aim was to liberate drinkers from the ordinary and the artificial and offer them something far more natural tasting, refreshing and exciting -- all done in a very craft manner."
Sparkling Fortified Wine Cocktails
The HappyDown Cocktails Feature Artisanal Flavors
Trend Themes
1. Craft Canned Cocktails - Opportunity for craft alcohol companies to create sparkling canned cocktails with artisanal flavors using natural ingredients.
2. Natural Tasting Beverages - Opportunity for beverage companies to create more natural tasting and refreshing alternative beverages that stand out in the market.
3. Fortified Wine Beverages - Opportunity for wine companies to create fortified wine cocktails with unique and natural flavor combinations in order to capture the attention of consumers.
Industry Implications
1. Craft Alcohol - Craft alcohol industry can capitalize on the trend by introducing sparkling canned cocktails with focus on artisanal, natural, and exciting flavors.
2. Beverage - Beverage companies can create new market opportunities by introducing natural and refreshing cocktails as an alternative to the artificial options available in the market.
3. Wine - Wine industry can innovate by creating fortified wine beverages with unique natural flavor combinations like those found in HappyDown cocktails.