Marc by Marc Jacobs teamed up with Disney to create this whimsical handbag collection, which features a fairytale-inspired theme. The handbag collection is reflective of the widely popular Disney film 'Alice in Wonderland.'
The title of this unique collaboration is 'I am not like other girls.' This female-focused collection will be comprised of wallets, purses and iPhone cases. Each item will come in different colors that reflect the overall Wonderland theme. Additionally, the line contains a tote bag along with fall and winter fashion items like hand gloves and a scarf.
The entire collection is set to go on sale on November 1st. Consumers will be able to shop the range at STYLEBOP.com where they will have the chance to purchase their own Alice in Wonderland-themed clutch.
Fairytale Designer Bags
This Luxe Handbag Collection Features an 'Alice in Wonderland' Theme
Trend Themes
1. Whimsical Collaborations - Collaborations between brands and media franchises to produce unique products with a focus on storytelling and imagination.
2. Nostalgia-inspired Collections - Collections designed around popular media franchises from the past, tapping into the consumer desire for familiar and comforting experiences.
3. Themed Accessories - Accessories that are designed to match a particular theme or aesthetic, offering consumers a cohesive and playful look.
Industry Implications
1. Fashion & Accessories - Opportunities to partner with popular media franchises to create limited edition handbag and accessories collections.
2. Media & Entertainment - Opportunities to license popular franchises for collaborations with fashion brands that blend storytelling and product design.
3. Retail & E-commerce - Opportunities to bring unique and playful products to market through online sales channels and targeted advertising campaigns.