The Guinness 'Some Are Made of More' campaign hones in on the impact of eco-friendly adverts. Guinness released four separate images to depict its newest slogan. By incorporating images of the environment in its newest advertisements, Guinness is playing into the newest eco-friendly stream of thought.
In the first image, we are acquainted with leaves cut out into the shape of swamping Irish land; in the second image, thousands of fireflies form the shape of a chandelier, symbolizing elegance. The third image hosts a spider web morphed into the shapes of butterflies. The last image is of a wood pecker building the Leaning Tower of Pisa from a tree. These animals and insects are constructing extraordinary works of art from simple nature items. Guinness similarly produces an extraordinary item from wheat, relaying the message through their newest campaign.
Eco-Friendly Booze Advertisements
Guinness 'Some Are Made of More' Campaign Focuses on Environment
Trend Themes
1. Eco-friendly Advertisements - Opportunity for businesses to incorporate eco-friendly messaging in their advertising campaigns.
2. Nature-inspired Imagery - Potential for brands to use natural elements and animals in their visual representations to connect with environmentally-conscious consumers.
3. Sustainability Messaging - Emerging trend of companies emphasizing their commitment to sustainable practices in their marketing materials.
Industry Implications
1. Alcoholic Beverages - Disruptive innovation opportunity for alcohol brands to highlight their eco-friendly production processes and ingredients.
2. Advertising and Marketing - Opportunity for marketing agencies to specialize in creating eco-friendly ad campaigns and strategies for clients.
3. Sustainable Product Packaging - Increasing demand for eco-friendly packaging solutions, presenting a disruptive innovation opportunity for packaging companies to develop sustainable alternatives.