In response to the fact that a survey of US adults revealed that 66% of Millennials are intimidated by investing, Ally Invest assembled The Clutch Guide to Investing as a digital resource for Millennial and Gen Z users. The introductory e-book serves as a reference for some of the most commonly used terms and topics within the world of investing and helps to define some of the best steps to take when building an investment portfolio.
Within The Clutch Guide to Investing, prospective young investors will find valuable topics like how to keep their fears in check, different approaches to investing, discovering one's tolerance for risk and other "answers to readers' deepest, darkest investing concerns."
For those who are ready to get started, Ally Invest offers a low-cost trading platform for self-directed investors, plus affordable, automatically managed investment portfolios.
Youthful Investor E-Books
Ally Invest Made 'The Clutch Guide to Investing' for Gen Z & Millennials
Trend Themes
1. Investment Education - Ally Invest's Clutch Guide to Investing showcases the need for more investment education for Gen Z and Millennial savers.
2. Simplified Investment Platforms - The creation of low-cost trading platforms, such as Ally Invest, offers a simplified way for younger generations to get started with investing.
3. Investing for Beginners - The Clutch Guide to Investing guides beginners through the ins and outs of building an investment portfolio, highlighting a need for investment tools aimed at first-time investors.
Industry Implications
1. Financial Services - Financial service providers have a chance to expand their market by creating investment tools and services that specifically target younger generations.
2. Digital Publishing - The creation of digital resources, such as Ally Invest's Clutch Guide to Investing, allows for new opportunities in digital publishing aimed at educating younger generations on investing.
3. Automated Investment Management - The rise of automatically managed investment portfolios, coupled with low-cost trading platforms, highlights the potential for increased adoption of automated investment management services by younger generations.