Green River Distilling Co.'s Green River 1885 Bourbon is a new expression created with bartenders in mind and the 85% proof expression is exclusively available in one-liter bottles. With its caramel-vanilla notes, Green River 1885 Bourbon is made for mixing into whiskey cocktails like the old fashioned and boulevardier.
"Green River 1885 was blended with classic cocktails in mind, and is the ideal combination of flavor and value," said Caryn Wells, National Brand Ambassador for Green River Distilling Co. Green River 1885 Bourbon is made up of a mash bill of 76% corn, 15% rye and 9% malted barley aged a minimum of four years.
In the alcohol industry, made-for-mixing spirits are becoming a popular way for brands to attract new drinkers to certain spirits with versatile options that simplify cocktail creation.
Mixable Bourbon Expressions
Green River 1885 Bourbon Was Bottled for Making Classic Cocktails
Trend Themes
1. Mixology-specific Spirits - Spirits designed specifically for cocktails are becoming essential offerings for alcohol brands aiming to tap into the growing trend of home mixology.
2. Elevated Cocktail Experiences - Consumers are demanding premium spirits that enhance classic cocktails, pushing brands to innovate with high-quality, versatile bottles like Green River 1885 Bourbon.
3. Mainstream Craft Spirits - Brands are bridging the gap between craft and mass market by launching accessible yet sophisticated spirits intended for everyday use in cocktails.
Industry Implications
1. Alcoholic Beverages - The rise of mixology-specific spirits represents a significant shift towards consumer-driven preferences in the alcoholic beverage industry.
2. Hospitality - Bars and restaurants are increasingly curating menus with spirits crafted for mixing, enhancing the overall dining experience.
3. Retail - Retailers are capitalizing on the trend by stocking specialized spirits that cater to both enthusiasts and newcomers to home cocktail making.