The new Oikos Blended Greek Nonfat Yogurt is creamy and filled with so much fruit that the brand calls it "forkable;" the Greek yogurt is so thick and full of 50% more fruit that Oikos encourages people to swap their spoon for a fork when indulging in these yogurt snacks.
Available in classic fruit flavors like Strawberry, Vanilla Bean and Anything But Plain, the blended Greek yogurts are packed with protein, calcium, Vitamin D and texture.
Surbhi Martin, Vice President, Greek Yogurt & Functional Nutrition at Danone North America, says "we will continue to challenge Greek category conventions with a new innovation loaded with more fruit, supported by an omni-channel 'Forkable' marketing campaign that is designed to let Greek yogurt fans to know it is okay to toss aside convention – and the spoon – when it comes to healthy snacking."
Blended Greek Yogurts
Oikos Blended Greek Nonfat Yogurt is Generously Filled with Fruit
Trend Themes
1. Fruit-filled Yogurts - The trend of adding more fruit to yogurt creates an opportunity for brands to differentiate their products in the market.
2. Healthy Snacking - The focus on protein, calcium, and Vitamin D in yogurt creates an opportunity for disruptive innovation in the healthy snacking market.
3. Omni-channel Marketing - The 'Forkable' marketing campaign showcases the importance of an immersive experience across multiple channels for brand success.
Industry Implications
1. Dairy - The dairy industry can innovate by creating diverse flavors and healthy options for consumers seeking a more nutritious snack alternative.
2. Food Retail - Food retailers can benefit from offering a wider variety of healthy snacking options, including fruit-filled yogurts, to cater to health-conscious consumers.
3. Food Packaging - Innovations in packaging can cater to the convenience of 'forkable' yogurt snacks and contribute to a more sustainable packaging solution for on-the-go consumers.