Goodest is the latest brand of Century Pacific Food Inc. The leading food producer in the Philippines is moving into the pet food space while focusing on affordability and essential nutrition for the consumer's furry friends. Thus far, the brand offers a range of cat food that meets nutritional standards set by the Association of American Feed Control Officials.
As more Filipino households welcome pets into their homes, Goodest wants to provide nutritious options for every pet. The brand will be accessible across the country in leading supermarket chains and e-commerce platforms. Goodest currently offers consumers three wet cat food formulas. Packaged in pouches, the cat food options include Chicken Chomp Chunks in Gravy, Tender Tuna Pate, and Mackerel Pate with Chunks.
Nutrition-Focused Cat Foods
Century Pacific Food is Launching its Pet Food Brand Goodest
Trend Themes
1. Pet Food Nutrition - Opportunity for pet food companies to focus on providing affordable and essential nutrition for pets.
2. Wet Cat Food Formulas - Growing trend in the pet food industry towards offering a variety of wet cat food formulas.
3. Supermarket and E-commerce Accessibility - Increase in availability and accessibility of pet food through supermarket chains and e-commerce platforms.
Industry Implications
1. Pet Food Industry - Opportunity for pet food companies to disrupt the industry and provide affordable and nutritious options for pets.
2. Retail Industry - Opportunity for retailers to capitalize on the growing trend of pet ownership and offer a variety of pet food options in their stores or online.
3. E-commerce Industry - Opportunity for e-commerce platforms to expand their offerings to include more pet food options and tap into the growing pet ownership market.