The 'Go Organic' series by Vanessa Heckman above is a series of print posters meant to make viewers hyperaware of the chemicals that exist in non-organic food. The series of three ads features broccoli, bread and red meat; each food's accompanying caption includes the name of a specific chemical that can be found in it.
From pesticides in broccoli to bleach in white bread, the 'Go Organic' series by Vanessa Heckman definitely makes you think.
Chemical-Centric Campaigns
'Go Organic' Series by Vanessa Heckman Focuses on Food Warning Labels
Trend Themes
1. Chemical-free Movement - As more consumers become aware of the negative effects of chemicals in their food, there is an opportunity for disruptive innovation in the development of natural and organic alternatives.
2. Educational Advertising - There is potential for brands to create educational campaigns that inform consumers about the chemicals and additives in their food and how they affect their health.
3. Visual Communication - With the rise of social media, there is an opportunity for brands to use visually impactful and shareable content, like Heckman's 'Go Organic' series, to promote their message.
Industry Implications
1. Organic Food - As consumers become more health-conscious and aware of the negative effects of chemicals in their food, the organic food industry has the potential to grow and disrupt the traditional food industry.
2. Advertising - As brands shift towards educational and socially conscious advertising, there is an opportunity for innovation in how advertising messages are communicated and delivered.
3. Health and Wellness - Consumer interest in health and wellness will continue to grow, driving innovation in natural and organic food products and the development of educational resources focused on the benefits of a healthy lifestyle.