Green's has been producing gluten-free beer since 2003, but it is now launching a new collection of beer dubbed Ancient Grains.
True to its name, the Ancient Grains beer products will be made with ancient grains that are naturally free from gluten. Green's David Ware says: "We dared to challenge the convention that beers have to be, or should be, brewed from wheat and barley and discovered not only a gluten-free beer, but a better beer." As such, the new product range is completely suited to
coeliacs, vegetarians as well as vegans.
Free-from foods and beverages, as well as those that are made from ancient grains are have become go-to choices for health-conscious consumers. Green's is a firm believer that gluten-free beer is soon set to go mainstream, as driven by these health-conscious consumers.
Ancient Grain Beers
Green's Gluten-Free Beer is Made with Millet and Buckwheat
Trend Themes
1. Gluten-free Beers - The rise in demand for gluten-free products presents an opportunity for breweries to produce innovative and flavorful gluten-free beers using alternative grains.
2. Ancient Grains - Using ancient grains like millet and buckwheat in beer production caters to the growing demand for natural, healthy, and gluten-free options in the beverage industry.
3. Free-from Foods - Consumer demand for free-from foods and beverages, like gluten-free beer, creates opportunities for companies to develop a wide range of innovative products catering to specific dietary needs.
Industry Implications
1. Breweries - Breweries can tap into the increasing demand for gluten-free beers made with ancient grains, providing flavorful options for individuals with dietary restrictions.
2. Health Food Industry - The health food industry can capitalize on the trend of using ancient grains in beer production, offering consumers a variety of natural and nutrient-rich products.
3. Beverage Industry - The beverage industry has an opportunity to meet the demand for free-from drinks by developing innovative and tasty alternatives, such as gluten-free beer made with alternative grains.