Garlic is a common ingredient to add to liquids like soups and olive oil, but it's not every day that you come across a garlic-flavored soda.
The idea from the Takko Garlic Center began as a product to be developed for the sake of fun and novelty, but 'Jats! Taccola' soon turned into a drink that's been surprisingly difficult to keep stocked on the shelves. After the 20,000 bottles from the first and second batch sold out, it was apparent that this unusual soda would be a hit. In fact, some stores in Japan are seeing such a high demand for the carbonated drink, they are limiting sales to 12 bottles per person.
As the Japanese town of Takko is known for its garlic, Jats! Taccola uses this famed ingredient to deliver a "subtle garlic taste" in the form of a carbonated drink.
Garlic-Flavored Sodas
Takko Garlic Center's Novelty 'Jats! Taccola' is in Extremely High Demand
Trend Themes
1. Garlic-inspired Beverages - There is an increasing demand for unique and novelty beverages that offer unconventional flavor profiles like garlic.
2. Novelty Food and Drink - Consumers are seeking out new and unexpected food and drink experiences, driving the popularity of unique products like garlic-flavored soda.
3. Regional Ingredient Innovation - Incorporating local and regional ingredients into unexpected products, like using garlic in carbonated drinks, presents a disruptive opportunity in the food and beverage industry.
Industry Implications
1. Beverage - Incorporating unconventional flavor profiles like garlic into beverages can differentiate a brand and attract adventurous consumers.
2. Food and Drink Retail - Retailers can capitalize on the trend of novelty food and drinks by offering unique and unconventional products to cater to adventurous consumer tastes.
3. Agriculture and Ingredient Sourcing - Garlic growers and ingredient suppliers can explore new markets and product opportunities by considering unconventional applications, such as the use of garlic in carbonated drinks.