To acknowledge the excitement that's building with the release of each new Game of Thrones episode, IKEA shared a simple guide to help consumers make their own DIY Game of Thrones cape from its Luddle or Skold sheepskin rugs.
The four-step guide was shared to IKEA's Norwegian Facebook page, along with the caption: "Summer is almost over, winter is coming." In the set of instructions, a series of four simple images are used to show how a hole can be cut into the sheepskin rugs to form a wrap that can instantly be thrown around one's shoulders.
IKEA is using this comical illustrated guide to address a story that its rugs are the ones that are used by the costume designers on the set of Game of Thrones.
DIY Sheepskin Capes
This IKEA Guide Details How to Turn a Rug Into a Game of Thrones Cape
Trend Themes
1. DIY Costume Guides - The trend of creating DIY costume guides can be capitalized on by retailers to promote their products and engage with consumers.
2. Pop Culture Homage - Creating products or DIY guides that reference popular culture can be a disruptive innovation opportunity for companies to tap into existing fan-bases and expand their audience.
3. Sustainable Fashion - Creating DIY guides that upcycle or repurpose household items into fashion pieces taps into the trend of sustainable fashion and offers a disruptive innovation opportunity for companies to reduce waste and engage with eco-conscious consumers.
Industry Implications
1. Retail - Retail companies can take advantage of the trend of creating DIY costume guides by promoting their products as key components for consumer-created costumes.
2. Entertainment - Entertainment companies can create DIY guides that reference their popular culture franchises to engage with existing fans and attract new audiences.
3. Sustainability - Companies in the sustainability industry can create DIY guides focused on upcycling and repurposing household items to engage with eco-conscious consumers and promote their products or services.