Slapjack is a new kind of fruit-flavored vodka from MBF Company Brands that is distilled from corn, filtered three times and flavored with natural jackfruit. MBF Company Brands claims Slapjack Vodka as "the world’s first jackfruit-flavored vodka" and a unique new product that will be especially appealing to adventurous Millennials.
In terms of the flavor experience it provides, Slapjack Vodka is said to be smooth, juicy and tropical with notes of mango, banana, pineapple, orange and peach.
Over the last few years, jackfruit has become popular for its richness in vitamins, nutrients and antioxidants, and well-known as a meat replacement because of its dense and fibrous texture and ability to absorb the flavors that are added to it.
Jackfruit-Flavored Vodkas
Slapjack is a Millennial-Targeted Fruit-Flavored Vodka
Trend Themes
1. Fruit-flavored Spirits - Opportunities for cocktail bars and craft distilleries to experiment with other tropical fruit flavors beyond traditional options like citrus or berry.
2. Functional Ingredient Spirits - Potential for incorporating other nutrient-dense, plant-based ingredients into spirits for creative cocktails and health-conscious consumers.
3. Millennial-targeted Products - Trend towards creating unique, adventurous products targeting Millennials who prioritize experiences and exploration.
Industry Implications
1. Alcohol Manufacturing - Opportunities for vodka distilleries and other alcohol manufacturers to experiment with unique flavors to capture the millennial market.
2. Cocktail Bars - Opportunities for cocktail bars to create unique cocktails and introduce new flavors to customers with adventurous palates.
3. Plant-based Food Industry - Opportunities for collaboration between the plant-based food industry and spirits manufacturers to incorporate trending functional ingredients into products.