Yasso offers a wide range of frozen Greek yogurt bars and the newest addition to its line of better-for-you alternatives to ice cream Snack Buddies, is targeted towards kids. According to Yasso co-founder and co-CEO Amanda Klane, "The current novelty options available and marketed towards kids are largely water-based, packed with sugar and filled with artificial flavors and sweeteners." With these new bars, Yasso is delivering a better choice that the whole family can enjoy.
The Snack Buddies are offered in friendship-inspired flavors like Mint Cookie Chums, Strawbuddy Lemonade, Fudge Space Chip and Party Animal that encourage kids to share.
In addition to being better-for-you frozen treats, Snack Buddies also touch on a unique part of Yasso's origins—Yasso co-founders Amanda and Drew met in their kindergarten classroom.
Shareable Frozen Yogurt Bars
Yasso's 'Snack Buddies' Frozen Greek Yogurt Snacks Inspire Friendship
Trend Themes
1. Better-for-you Frozen Treats - Opportunity for creating healthier alternatives to traditional ice cream and snacks for both kids and adults.
2. Friendship-inspired Flavors - Chance to develop products that promote sharing and social interaction among children.
3. Natural and Nutritious Options - Potential to create frozen treats made with real ingredients and less sugar, catering to the growing demand for healthier snacks.
Industry Implications
1. Frozen Dessert Industry - Innovations in producing frozen treats that are healthier and more appealing to a wider range of consumers.
2. Snack Food Industry - Opportunity to introduce friendship-inspired snack options that encourage social connection and healthy eating habits.
3. Health and Wellness Industry - Potential for developing natural and nutritious frozen treats that align with consumer preferences for healthier food options.