Dr. Priestley’s Fizzy Water is a newly launched New York-based beverage company that makes premium sparkling water products that pay tribute to Dr. Joseph Priestley, 18th century man who is credited as the first documented inventor of soda water.
At a time when many consumers are looking for interesting alternatives to soda, the carbonated water market is full of beverage brands with bright and colorful branding. Dr. Priestley’s Fizzy Water intentionally sets itself apart with a sophisticated old-time aesthetic. As such, co-founder Michael Rovner notes, "There isn’t a sophisticated seltzer that wants to charge more than LaCroix does, but we do."
The offerings from Dr. Priestley’s Fizzy Water include interesting flavors like Cucumber Mint, Meyer Lemon Ginger and Rosemary Grapefruit.
Sophisticated Soda Waters
Dr. Priestley’s Fizzy Water Pays Tribute to the Inventor of Soda Water
Trend Themes
1. Premium Sparkling Water - The trend of premium sparkling water provides an opportunity for differentiated, high-quality sparkling water brands like Dr. Priestley's Fizzy Water to stand out in the market.
2. Sophisticated Branding - The trend of sophisticated branding in the carbonated water market opens up opportunities for beverage companies to target consumers looking for a more refined and elegant drinking experience.
3. Unique Flavor Combinations - The trend of offering unique flavor combinations, such as Cucumber Mint, Meyer Lemon Ginger, and Rosemary Grapefruit, allows beverage companies to appeal to consumers seeking more interesting alternatives to traditional soda flavors.
Industry Implications
1. Beverages - The beverage industry can benefit from disruptive innovation opportunities by creating premium, sophisticated sparkling water products that cater to consumers' changing preferences.
2. Packaged Foods - Packaged food companies can explore opportunities in the carbonated water market by developing new branding strategies and flavor combinations to attract health-conscious and adventurous consumers.
3. Hospitality - The hospitality industry can tap into the trend of premium sparkling water by offering sophisticated and unique sparkling water options as part of their beverage menu, catering to guests who desire a more elevated drinking experience.