Many convenient health-conscious food products are branded with dieting women in mind, but Stouffer's launched Fit Kitchen as a way to appease men who felt that they were lacking hearty, healthy options in the frozen food aisle.
Fit Kitchen meals like Steak Fajita, Bourbon Steak and Cilantro Lime Chicken are packed with at least 25 grams of protein, plus a complex carbohydrates—the ratio is roughly about 50 percent carbs to 25 percent protein and healthy fats.
Stouffer's Fit Kitchen joins a range of other products that are expressly targeted towards supporting men's health and wellness. Other noteworthy examples of this include the Fit Men Cook app and the Dannon Oikos Triple Zero being branded as the Official Yogurt of the NFL.
Healthy Man Meals
Stouffer's 'Fit Kitchen' Appeals to Guys with Protein-Rich Frozen Foods
Trend Themes
1. Men's Health Food Products - Opportunity for more food products targeted specifically towards men's health and wellness needs.
2. Protein-rich Frozen Meals - Demand for protein-rich frozen meals as a convenient and healthy option continues to grow.
3. Branding Healthy Foods for Men - Brands can differentiate themselves by creating healthy food options targeted specifically towards men.
Industry Implications
1. Frozen Food Industry - Opportunity for frozen food companies to create healthier meal options with higher protein and complex carbohydrate ratios that appeal to men.
2. Mobile App Industry - Opportunity for health-centered mobile applications that offer tailored meal plans targeted specifically towards men's health.
3. Dairy Industry - Opportunity for dairy companies to create and market yogurt products that appeal to men's health needs, such as promoting high protein content and healthier carbohydrate ratios.