Morinaga America, the makers of HI-CHEW, are introducing a new brand called FI-BEING that shares better-for-you hard candies. Each serving of FI-BEING provides 39% of the daily recommended dietary fiber intake. Additionally, the healthful hard candies deliver four grams of sugar and they contain zero sugar alcohols. Available in sweet and tart Passionfruit and Elderberry flavors, these candies deliver the taste experiences fans crave.
FI-BEING sets itself apart by using dietary fiber, called Inulin, and other unique formulations, to partially replace the candy's sugar content. With each serving of FI-BEING providing 11 grams of dietary fiber, these candies stand out to consumers who consider fiber content.
The name of the new brand comes from the product's two main attributes: fiber and being.
Better-for-You Hard Candies
A FI-BEING Serving Provides 39% of Daily Recommended Dietary Fiber
Trend Themes
1. Better-for-you Candies - The trend towards healthier candy options opens opportunities to create brands with functional ingredients such as fiber.
2. Fiber-enriched Foods - The trend towards fiber-rich diets presents opportunities to incorporate inulin and other fiber sources into different food formats beyond candy.
3. Functional Confectionery - The trend towards functional foods creates opportunities to develop candies that offer functional health benefits and appeal to consumers' cravings and lifestyles.
Industry Implications
1. Confectionery - The confectionery industry can capitalize on the trend towards healthier options by incorporating fiber and other functional ingredients to reinvent its products.
2. Functional Foods - The functional foods industry can explore the use of inulin and other functional ingredients to enrich products in different categories such as snacks, baked goods, and beverages.
3. Dietary Supplements - The dietary supplements industry can expand its offerings beyond pills and capsules by innovating on new formats such as fiber-rich candies that provide functional health benefits.