Morinaga America, Inc., a subsidiary of the Japanese confectionery company Morinaga & Co., Ltd., has announced the establishment of a new manufacturing facility in Mebane, North Carolina. This new facility represents Morinaga’s second manufacturing plant in the United States, with a significant investment of over $130 million. The primary focus of this facility will be the production of Hi-Chew snacks, a popular chewy candy that has seen increasing demand in the U.S. market. The construction of the new plant is set to begin in October 2024, with operations expected to commence in January 2027.
The new Mebane facility will significantly enhance Morinaga America’s production capacity, enabling the company to better meet the growing consumer demand for Hi-Chew products across the United States. The facility is anticipated to create over 200 new jobs in the region, contributing to the local economy and supporting the community. This expansion underscores Morinaga’s commitment to the U.S. market and its strategy to strengthen its presence and distribution capabilities in North America.
Debut Snack Manufacturing Facilities
Morinaga America is Opening a New Facility in Melbane, NC
Trend Themes
1. Regional Manufacturing Expansion - The strategic establishment of new manufacturing facilities in key regions is becoming crucial for brands aiming to scale and meet regional demand.
2. Consumer-centric Production - Companies are increasingly focusing on domestic manufacturing to better align with growing consumer preferences and reduce supply chain complexities.
3. Investment in Local Economies - Multinational brands are investing heavily in local economies by opening new plants, which supports community growth and job creation.
Industry Implications
1. Confectionery - The confectionery industry is witnessing a surge in demand-driven, region-specific manufacturing which can optimize production efficiency.
2. Manufacturing - The manufacturing sector is evolving with significant investments in new facilities aimed at enhancing production capabilities and meeting localized consumer demands.
3. Economics - Economic development is being stimulated through substantial new investments by global brands into local manufacturing projects, fostering job creation.