FHM Germany justifies its excessive use of suggestive and scandalous photoshoots with a Rorschach test that proves "Men are like that."
The ad shows a frog with an over-imposed silhouette of a naked woman with her legs spread. The copy of the ad says, "98 percent of all men don’t see a frog here."
Hey, it’s supply and demand!
The ad was created by Serviceplan (Munich, Germany) with creative director Joachim Schöpfer, art directors Bernd Lutieschano, Martin Kleint, Michaela Gressbach and Tina Einbrodt and copywriter Nadine Robausch.
Naughty Psych Tests
FHM Rorschach Test Proves 98% of Men Have Dirty Minds
Trend Themes
1. Suggestive Advertising - Exploring new ways to create provocative and attention-grabbing advertisements that appeal to consumers' psychological desires.
2. Gender Stereotypes in Marketing - Challenging traditional gender norms in advertising by using controversial messaging to spark discussions about societal expectations.
3. Visual Perception Testing - Using visual stimuli and psychological tests to understand how individuals interpret images and uncover subconscious biases.
Industry Implications
1. Advertising - Opportunity for marketers to push the boundaries of traditional advertising and create disruptive campaigns that generate buzz and attention.
2. Psychology - Applying psychological principles to marketing strategies to understand consumer behavior and influence purchasing decisions.
3. Creative Services - Incorporating innovative and thought-provoking concepts into advertising campaigns to captivate audiences and differentiate from competitors.