Based in Harvard Square, Massachusetts, Fenugreen is a social enterprise that has created an innovation that attempts to keep fruits and vegetables from spoiling thereby minimizing food waste. FreshPaper is the invention itself, which is now hit the mainstream an dis sold at Whole Foods. The company also holds a TOMS-esque one for one model: for every pack of FreshPaper bought, one is donated to a food bank.
Fenugren's Kavita Shukla and Swaroop Samant were one of the 53 Echoing Green Fellowship Finalists for this year -- of which the lot were announced at the end of last month in April.
Contact Information
Fenugreen website
Fenugreen on Facebook
Fenugreen on Twitter
Fresh for All blog (blogspot)
Fresh Produce Papers
Fenugreen Keeps Fruits and Vegetables from Spoiling
Trend Themes
1. Food Preservation Innovation - Fenugreen's FreshPaper addresses food waste by innovating food preservation.
2. Social Enterprise Model - Fenugreen's Toms-like one for one model creates social impact while generating revenue.
3. Eco-friendly Packaging - Fenugreen's commitment to sustainability is demonstrated through the eco-friendly packaging of their products.
Industry Implications
1. Food and Beverage - Fenugreen's FreshPaper has the potential to disrupt the food and beverage industry by revolutionizing food preservation technology.
2. Social Entrepreneurship - Fenugreen's one for one model and social mission are inspiring a new wave of socially-conscious entrepreneurs to focus on impact-driven business models.
3. Sustainability and Packaging - Fenugreen's eco-friendly packaging solutions are leading the charge towards more sustainable packaging options in various industries.