Tanqueray is campaigning to turn National Martini Day into Martini Month with the launch of Fancy Hour. "With the resurgence of the martini, and recognizing the absence of a dedicated holiday celebrating this quintessential cocktail, we wanted to create an occasion to honor its timeless allure," said Christina Choi, Senior Vice President of Gin, Tequila, and Breakout Growth Brands at DIAGEO North America.
In partnership with OpenTable, Tanqueray is inviting gin lovers to book Fancy Hour reservations at participating bars and restaurants in New York City, Boston and Miami. To introduce the special opportunity to celebrate and sip martinis and other gin-based cocktails, Tanqueray co-hosted Fancy Hour with Rachel Zoe during a one-night event in Los Angeles.