With its incredible face recognition technology, Snapchat has popularized face swap photos. As a result, people are able to create amazing face swaps with friends that are often equal parts hilarious and horrifying. National Geographic is capitalizing on these types of photos in a new print advertising series.
The print ads titled Little Girls, Surfers and Couple show two individuals standing side-by-side that have had their faces swapped out. Alongside this, the ads read: "Swap prejudice for knowledge" and encourage people to start learning by subscribing to National Geographic.
As these National Geographic ads do, working an element of social media into an advertisement is a fun way to catch the eyes of younger audiences.
Face Swap Advertisements
These National Geographic Face Swap Photos Encourage Learning
Trend Themes
1. Face Swap Advertising - Opportunity for brands to leverage face swap technology to create engaging and interactive advertisements.
2. Print Ad Engagement - Increasing use of print ads that incorporate elements from popular social media platforms to captivate younger audiences.
3. Promoting Learning Through Advertising - Creating ads that encourage knowledge acquisition by incorporating a call-to-action related to learning or subscribing.
Industry Implications
1. Advertising - Advertisers can explore the use of face swap technology to create more engaging and shareable content.
2. Print Media - Print publications can incorporate social media elements in their ads to attract younger demographics.
3. Education - Educational institutions and publishers can collaborate with advertisers to promote learning through innovative ad campaigns.