The Lutheran Church of Sweden is trying a Vegas-style approach to weddings in hopes. 36 couples participated in "drive-in weddings," an ultra-speedy (only seven minutes!) and very casual approach to marriage. The Church of Sweden thinkgs this could be a solution to make marriage more accessible.
"The wedding ceremonies will be carried by 10 priests alongside the focal point of the auto gathering, a motorcade of 1950s and 1960s cars," Reuters says.
The couples in the drive-in wedding trials were mostly auto enthusiasts, so they likely enjoyed the notion of the speed weddings which took place at a car rally in the Swedish city of Vasteras.
"Weddings are getting more and more commercialized and that is not something we have any interest in," said Jerker Asterlund, the priest who came up with the idea. "We would like to make things simpler and more down to earth when people take the plunge and get married,†he told Reuters. This is not just for fun, but also a way for the Church of Sweden to show we can take part in celebration and happiness and not just in crisis and catastrophes," he said.
Check out more non-traditional weddings
Drive-In Weddings
7 Minute Swedish Express Marriage
Trend Themes
1. Drive-in Weddings - The trend of ultra-speedy drive-in weddings may disrupt the wedding industry by providing a simpler, more casual and accessible way to get married.
2. Vegas-style Weddings - The trend of Vegas-style weddings may disrupt the traditional wedding industry by providing a more fun and unique experience for couples who want to get married in a way that reflects their personality.
3. Auto-themed Weddings - The trend of auto-themed weddings may disrupt the wedding industry by providing a niche but exciting option for car enthusiasts who want to celebrate their love for each other and their love for cars at the same time.
Industry Implications
1. Wedding Industry - The wedding industry can benefit from the trend of drive-in weddings by offering more simple and casual options that cater to a wider range of customers.
2. Automotive Industry - The automotive industry can benefit from the trend of auto-themed weddings by offering more wedding car rental options and creating unique car designs that cater to engaged couples.
3. Tourism Industry - The tourism industry can benefit from the trend of Vegas-style weddings by offering wedding packages and services that combine travel, adventure, and romance.