Kelvin, a teenager who went viral when he made friends with some deer in his backyard, decided to use his influence for good, leading to the creation of the 'Everybody Eats Foundation.'
He started out by posting videos of himself feeding the tame animals, a group of which eventually grew. He gave the deer names and posted consistent updates of them, resulting in an expansive online following -- with Kelvin gaining over 150,000 followers in just three days.
From this, he's been able to promote the Everybody Eats Foundation on a mass scale -- giving him the opportunity to feed more than just deer. Recently, Kelvin and his donors came together "to provide 120 turkeys to churches and food pantries and over 30 Thanksgiving meals to needy families."
Charitable Thanksgiving Campaigns
Kelvin Used His Fame to Start Up the 'Everybody Eats Foundation'
Trend Themes
1. Viral Animal Video Campaigns - Using the power of online followings for social impact, individuals are leveraging viral animal videos to promote charitable causes and foundations.
2. Influencer-driven Philanthropy - Influencers, like Kelvin with his Everybody Eats Foundation, are utilizing their fame and followership to create positive change by addressing various social issues.
3. Online Fundraising for Nonprofits - Online platforms are becoming popular avenues for individuals to raise funds for nonprofit organizations, allowing them to reach a larger audience and make a greater impact.
Industry Implications
1. Social Media - The social media industry can capitalize on the popularity of viral animal videos by providing platforms and tools that facilitate campaigns for social causes and charitable organizations.
2. Influence Marketing - With the rise of influencer-driven philanthropy, the influence marketing industry can help connect influencers with nonprofits to create mutually beneficial partnerships that drive social impact.
3. Crowdfunding - The crowdfunding industry has an opportunity to expand its reach by catering to individuals who want to use online platforms to raise funds for charities and nonprofit organizations.