Vienna-based fashion designer Eva Zar confronts the information overload of the 21st-century with her 'Cuter on the Internet' diploma collection.
Zar has a fatalistic mindset when it comes to our technology-saturated culture. She explains, "Maybe this is all just too much for us. We've reached a point where we’re able to be at different places simultaneously. It forces us to speed up and get even faster." Unfortunately, this acceleration doesn't seem to be sustainable, which is why Zar predicts we're "one click, one hashtag, one tweet, one post" away from our eventual demise.
Luisa Jaeger from Wienermodels modeled the collection in a lookbook shot by the talented photographer Alexandra Bondi de Antoni and styled by Melina Kutelas.
Sensory Stimulating Collections
Eva Zar Introduces Her Collection to C-Heads
Trend Themes
1. Information Overload - Disruptive innovation opportunity: Develop new technologies or tools to help individuals manage and filter the overwhelming amount of information in the digital age.
2. Multitasking - Disruptive innovation opportunity: Create products or services that enhance multitasking capabilities for individuals who need to be in multiple places or engage in different activities simultaneously.
3. Speed and Efficiency - Disruptive innovation opportunity: Explore ways to optimize processes and systems to keep up with the increasing demand for speed and efficiency in a technologically driven society.
Industry Implications
1. Technology - Disruptive innovation opportunity: Innovate new tools, apps, or platforms to help individuals better manage their digital lives and navigate information overload.
2. Fashion - Disruptive innovation opportunity: Combine fashion with technology to create sensory-stimulating garments or accessories that enhance the wearer's experience and engagement with their surroundings.
3. Photography - Disruptive innovation opportunity: Develop innovative techniques or equipment that capture the essence of the fast-paced, interconnected world we live in, reflecting the theme of information overload.