Giuseppe Zanotti Brings its Cobra Trainers in the Metaverse
Elena Rahman — March 29, 2022 — Tech
References: giuseppezanotti & dezeen
Giuseppe Zanotti's Cobra Trainers have made an appearance in the metaverse ahead of the Metaverse Fashion Week. The fashion brand released a digital edition of its snake-wrapped sneakers, which will be available for purchase in the virtual space.
The digital shows were developed in collaboration with metaverse brand DeadFellaz and the digital fashion marketplace Neuno marketplace. According to Giuseppe Zanotti, the founder of the eponymous brand, "this experience allows us to open to a whole new interesting audience, people who love luxury and want to experience it through all possible means and realities." The shoes will be launched as a limited-edition run of 1,00 digital copies. Consumers can sport the sneakers on their digital avatars.
Image Credit: Giuseppe Zanotti
The digital shows were developed in collaboration with metaverse brand DeadFellaz and the digital fashion marketplace Neuno marketplace. According to Giuseppe Zanotti, the founder of the eponymous brand, "this experience allows us to open to a whole new interesting audience, people who love luxury and want to experience it through all possible means and realities." The shoes will be launched as a limited-edition run of 1,00 digital copies. Consumers can sport the sneakers on their digital avatars.
Image Credit: Giuseppe Zanotti
Trend Themes
1. Metaverse Fashion - Fashion brands exploring the potential of selling virtual clothing items in the growing Metaverse opens up opportunities for creating unique and versatile fashion experiences for consumers.
2. Digital Collectibles - The rising trend of digital collectibles and virtual assets within the Metaverse offers the fashion industry a new revenue stream and an opportunity to create scarcity and exclusivity, as with limited-edition digital items like these Cobra trainers.
3. Augmented Reality E-commerce - The implementation of augmented reality experiences, such as trying on digital sneakers through a mobile app or smart mirror, could revolutionize the way consumers shop for fashion items and increase brand engagement.
Industry Implications
1. Fashion - The fashion industry can explore the potential of creating digital and virtual luxury items to sell in the Metaverse and create new revenue streams and unique consumer experiences.
2. Gaming - The intersection of fashion and gaming, specifically in the Metaverse, offers opportunities for brands and developers to collaborate on creating unique and interactive experiences that bridge the gap between virtual and physical fashion.
3. Virtual and Augmented Reality - The growth of the Metaverse and virtual and augmented reality technologies presents opportunities for innovation and disruption in various industries, including fashion and retail, with possibilities such as virtual try-ons and enhanced e-commerce experiences.
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