Plant-Based Egg Pizzas

Pizza Express Hong Kong Launched a Vegan Pizza with JUST's Egg Alternative

There are countless egg pizza creations that are made with eggs that are cooked in various ways but Pizza Express Hong Kong is now making the most of JUST's 'Just Egg,' which is an entirely plant-based egg alternative made from mung beans.

Pizza Express Hong Kong has been making an effort to expand its menu beyond just vegetarian choices and other options that could be modified to be vegan-friendly. Pizza Express Hong Kong's new Just Egg pizza is said to be topped with an ingredient that perfectly mimics a chicken egg, but offers a better-for-you alternative that's packed with plant-based protein and contains no cholesterol.

With many new egg substitutes coming onto the food scene, restaurants are embracing the alternatives with inventive menu items that are familiar and comforting, yet forward-thinking, healthy and sustainability-focused.
Trend Themes
1. Plant-based Eggs - Opportunity for businesses to develop innovative plant-based egg alternatives to cater to the growing demand for vegan and sustainable food options.
2. Alternative Protein - Opportunity for industries to explore and incorporate alternative protein sources, such as mung beans, into their product offerings to meet the needs of health-conscious and environmentally-conscious consumers.
3. Sustainability-focused Menus - Opportunity for restaurants and food establishments to create sustainable and healthy menu items that align with the increasing consumer demand for environmentally-friendly options.
Industry Implications
1. Food - The food industry can invest in research and development to create and market innovative plant-based egg products, catering to the growing demand for sustainable and vegan-friendly food options.
2. Restaurant - Restaurants can capitalize on the trend of alternative protein sources by incorporating them into their menu offerings, attracting health-conscious and environmentally-conscious diners.
3. Food Technology - Food technology companies have an opportunity to develop and produce alternative protein options, like plant-based egg alternatives, to meet the demand for sustainable and healthy food alternatives.

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