Trader Joe’s Vegan Poke is a Plant-Based Take on a Popular Dish
Katherine Pendrill — April 11, 2023 — Lifestyle
References: traderjoes
Vegans and vegetarians rejoice because Trader Joe’s Vegan Poke allows just about anyone to enjoy the classic Hawaiian dish.
For those unfamiliar, Poke is a traditional Hawaiian dish featuring raw fish, rice, and other toppings. Now, Trader Joe's has managed to make this dish vegan-friendly by marinating roasted beers in a mixture of soy sauce and sesame oil. When roasted, the beets have a texture that is similar to sashimi-grade tuna, and then the added marinate evokes the saucy flavors of real poke.
Best of all, Trader Joe’s Vegan Poke can be enjoyed straight out of the package. There's no heating required, so simply throw your vegan poke on a bed of rice, added some mixed greens, a few crunchy toppings and you've got a plant-based poke bowl ready to go.
Image Credit: Trader Joe's
For those unfamiliar, Poke is a traditional Hawaiian dish featuring raw fish, rice, and other toppings. Now, Trader Joe's has managed to make this dish vegan-friendly by marinating roasted beers in a mixture of soy sauce and sesame oil. When roasted, the beets have a texture that is similar to sashimi-grade tuna, and then the added marinate evokes the saucy flavors of real poke.
Best of all, Trader Joe’s Vegan Poke can be enjoyed straight out of the package. There's no heating required, so simply throw your vegan poke on a bed of rice, added some mixed greens, a few crunchy toppings and you've got a plant-based poke bowl ready to go.
Image Credit: Trader Joe's
Trend Themes
1. Plant-based Poke Alternatives - There is a disruptive innovation opportunity to create new plant-based alternatives for traditionally meat-based dishes like poke.
2. Marinated Beet Products - An opportunity exists to create more marinated beet products that mimic the texture of traditionally meat-based dishes.
3. Convenient Vegan Food - There is an opportunity to create more convenient vegan food options like Trader Joe's Vegan Poke.
Industry Implications
1. Plant-based Foods Industry - The plant-based foods industry can continue to create more products that appeal to vegans, vegetarians, and flexitarians.
2. Packaged Food Industry - The packaged food industry has the opportunity to create more convenient, ready-to-eat vegan options like Trader Joe's Vegan Poke.
3. Health Foods Industry - The health foods industry can capitalize on the growing demand for vegan food options that are also healthy.
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