Some people are disgusted by the idea of eating fruitcake over the holidays, but how do you feel about eating a bug-infused pie? According to The Big Bang UK, "Mince Flies" may be the food of the future.
The unique mince pies were created to raise awareness about sources of protein that come from insects like mealworm beetle larvae and locusts, rather than turkey, ham or goose. The stunt from The Big Bang UK Young Scientists & Engineers Fair saw kids from the Harris Academy Greenwich and Graveney School handing out their bug-filled Mince Flies to shoppers in London’s Borough Market. Although there are already billions of people eating insects regularly, increased population, finite resources and the heavy weight the production of meat puts on the earth, these Mince Flies could become a much more sustainable source of protein for upcoming holiday seasons.
Bug-Infused Holiday Pies
These 'Mince Flies' Normalize Eating a Bug as a Source of Holiday Protein
Trend Themes
1. Bug-infused Food - The use of insects as a source of protein in food is a growing trend that offers a more sustainable alternative to traditional protein sources.
2. Alternative Protein - The rise of alternative protein sources, such as insects, presents an opportunity for the food industry to cater to consumers looking for sustainable and novel options.
3. Awareness Campaigns - Creative awareness campaigns like 'Mince Flies' pies help to shift consumer perceptions and normalize the idea of eating insects as a viable protein source.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore the use of insects as a protein source and develop bug-infused products for a growing market interested in sustainable food options.
2. Agriculture - The agriculture industry can capitalize on the demand for insect cultivation and develop efficient farming practices to support the production of edible insects for food purposes.
3. Education and Events - Educational institutions and event organizers can leverage the popularity of bug-infused food campaigns to raise awareness about sustainable protein sources and promote behavior change.