Dyson was inspired by its stores in the real world when it came to creating Dyson Demo VR, a virtual reality shopping experience. This digital destination is a place for shoppers to interact with 3D renderings of Dyson products and familiarize themself with innovations like the Supersonic hair dryer, Corrale straightener and Airwrap styler.
As it stands, the virtual store can only be experienced by those who have access to an Oculus headset, although there are plans to develop a 3D web platform to make the experience more widely available.
Soon, the virtual reality experience is expected to be updated with air purifiers and vacuums from the company. When this is made possible, users will have the ability to interact with the devices, swap attachments and even clean artificial surfaces. Also in the future, it is anticipated that those who enter the virtual space will be able to speak directly with Dyson store representatives.
Metaverse Tech Stores
Dyson Demo VR is a Shopping Experience Modeled After Real-World Stores
Trend Themes
1. Virtual Reality Shopping - Creating virtual reality stores that provide customers with an immersive 3D shopping experience presents an opportunity to disrupt traditional brick-and-mortar retail.
2. Interactive Product Demos - Providing customers with the ability to interact with products using virtual and augmented reality can revolutionize product demos and increase customer engagement.
3. Virtual Store Assistance - Enabling customers to speak directly with virtual store representatives can improve the customer experience and optimize virtual selling strategies.
Industry Implications
1. Retail - Retailers can leverage virtual reality to create a unique shopping experience and transform the way customers interact with products.
2. Consumer Electronics - Consumer electronics companies can use virtual and augmented reality to offer customers a more immersive and interactive experience with their products.
3. Customer Service - Virtual store assistance presents an opportunity for companies to innovate and improve their customer service strategies.