As an alternative to the many sleep-inducing beverages and liquid herbal supplements on the market, Eat Dream Be produces Dream Bars that take the form of a solid bedtime snack.
The organic, gluten-free and non-GMO snack bars are formulated with calming herbs -- like lavender, chamomile and lemon balm -- that soothe in the same way as a calming cup of herbal tea. The Apple Chamomile and Tart Cherry Lemon Balm Dream Bars contain almonds and tart cherries, which contain naturally occurring melatonin, while the Banana Lavender Dream Bar is rich with magnesium and potassium.
With functional food ingredients, these snack bars are said to be "rich in the building block nutrients of neurotransmitters associated with mood, memory, REM sleep and vivid dreaming."
Relaxing Snack Bars
'Dream Bars' Promote Calm, Focus, Sleep and Lucid Dreaming
Trend Themes
1. Functional Snack Bars - Creating snack bars with functional food ingredients that cater to specific needs, such as promoting calm, focus, sleep, and lucid dreaming.
2. Herbal Wellness Products - Developing a range of herbal wellness products that incorporate calming herbs like lavender, chamomile, and lemon balm to promote relaxation and improve sleep quality.
3. Sleep-enhancing Foods - Exploring the development of sleep-enhancing foods that contain natural ingredients like almonds, tart cherries, and bananas, which are known to have sleep-inducing properties.
Industry Implications
1. Snack Food Industry - Opportunity for snack food companies to create innovative products that address specific wellness needs, such as promoting relaxation and improving sleep quality.
2. Wellness and Functional Foods Industry - Creating new market opportunities by combining the growing trends of functional foods and wellness products with the need for relaxation and improved sleep.
3. Natural Remedies Industry - Developing natural remedies in the form of herbal snacks and wellness products that offer alternatives to conventional sleep-inducing beverages and supplements.