This summer, The Human Bean is helping consumers beat the heat with refreshing, fruity beverages like Dragonade. This new launch for The Human Bean's Summer Drink Fest pairs dragon fruit, classic black tea and lemonade to put a unique spin on the summer beverages people of all ages return to season after season.
The Human Bean's Summer Drink Fest also includes a vibrant pink beverage, Electric Dragon, also made with exotic dragon fruit and the company's proprietary Bright Lime energy drink. "Our slate of limited-time summer flavors features the seasonal trends our customers are looking for—splashing bright colors and refreshing, fruit-filled infusions," says Janie Page, chief marketing officer of The Human Bean.
These dragon fruit-themed flavors will only be around for a limited time, while supplies last.
Pitaya Iced Tea Lemonades
The Human Bean's Dragonade Combines Iced Tea, Lemonade & Dragon Fruit
Trend Themes
1. Exotic Fruit Beverages - Beverages featuring exotic fruits like dragon fruit offer an eye-catching and flavorful alternative to standard summer drinks.
2. Hybrid Drink Innovations - Combining classic beverages such as iced tea and lemonade with trendy new ingredients creates unique, seasonal options that appeal to diverse consumer tastes.
3. Limited-time Seasonal Offerings - Businesses are capitalizing on seasonal trends by launching limited-time products that generate excitement and urgency among consumers.
Industry Implications
1. Food and Beverage Industry - The integration of exotic fruits into traditional drinks highlights ongoing innovation within the food and beverage sector.
2. Hospitality and Dining Industry - Restaurants and cafes are increasingly offering novel, limited-time menu items to attract customers and stay competitive.
3. Health and Wellness Industry - Drinks featuring natural, fruit-based ingredients appeal to health-conscious consumers looking for refreshing and nutritious options.