The Give DIFFerently campaign introduced 24-hour contactless donation screens to various points in Cardiff, making it incredibly easy for people to swipe a card and make a charitable donation to help others in need.
At the interactive window screen, passersby were able to tap a card to donate £2 to charities that are dedicated to fighting homelessness. People on the streets were drawn to the donation screens by the image of Wales and British Lions rugby star Sam Warburton, who lent his face to the campaign to get more people living off the streets.
The campaign run in collaboration with a number of various groups across Cardiff proved to be incredibly successful, especially since contributions were generously matched by the Four Acre Trust charity—taking the total raised for the homeless population to well over £3,000.
Contactless Donation Screens
The Give DIFFerently's 24-Hour Donation Point is a New Way to Give
Trend Themes
1. Contactless Donations - Disruptive innovation opportunity: Develop new platforms and technologies for contactless donations, making it easier and more convenient for people to donate to charitable causes.
2. Interactive Donation Screens - Disruptive innovation opportunity: Create interactive screens or kiosks that engage and attract potential donors, increasing awareness and participation in donation campaigns.
3. Matched Contributions - Disruptive innovation opportunity: Explore partnerships with organizations or businesses that are willing to match or double charitable contributions, encouraging more people to donate.
Industry Implications
1. Nonprofit - Disruptive innovation opportunity: Nonprofit organizations can leverage contactless donation technology to make it easier for people to contribute to their causes.
2. Technology - Disruptive innovation opportunity: Technology companies can develop and enhance contactless donation platforms, creating seamless and secure experiences for donors.
3. Digital Marketing - Disruptive innovation opportunity: Digital marketing agencies can work with nonprofits to create engaging and interactive donation screens, helping to amplify the impact of fundraising campaigns.