The competition between Domino's and Pizza Hut has taken another twist, as Domino's has recently introduced an on-line pizza tracking service. Now you will be able to track your fast-food from the moment you place your order.
Domino's is trying to deal a virtual blow to their rivals with Pizza Tracker, as their customers will be able to check on-line to find out if their pizza is in the oven, in its box, or has just left the building (as from there on it's guesswork as to where on the road your pizza is; the tracker is not quite GPS-enabled yet).
Though it is said that Pizza Hut is not likely to follow Domino's in the latest service, I'm sure they would have loved the publicity of coming up with the idea themselves.
What could be next for the pizza giants? Edible GPS? So you can monitor your pizza right the way through its journey to your door and the onward to the journey after it reaches you.
The Pizza Stalker
Domino's Online Pizza Tracking Service
Trend Themes
1. Online Food Tracking - Implementing online tracking services for food orders, like Domino's Pizza Tracker, can revolutionize the fast-food industry.
2. Virtual Customer Experience - Utilizing technology to enhance the customer experience, such as allowing customers to track their food orders online, is a disruptive innovation opportunity for the hospitality industry.
3. Edible GPS - Developing edible GPS technology to track food deliveries from the moment they leave the restaurant to arrival at the customer's doorstep presents an exciting disruptive innovation opportunity for the food delivery industry.
Industry Implications
1. Fast Food Industry - Implementing online tracking services in the fast food industry can improve customer satisfaction and create a competitive advantage.
2. Hospitality Industry - Utilizing virtual customer experiences, such as online food tracking, can enhance customer satisfaction and loyalty in the hospitality industry.
3. Food Delivery Industry - Developing edible GPS technology for food deliveries can streamline the delivery process and improve customer experience in the food delivery industry.