Domino's Pizza is looking to assist workers on the frontlines and those struggling with food insecurity during the COVID-19 crisis by donating 10 million slices across the US.
The franchise is working with its location owners and managers across the US to get a better understanding of how to distribute the free pizzas to members of each community. As Domino's believes that each franchise knows their community best, it will be up to them to decide where their donations go. That said, the chain expects that each of its 6,126 stores will be a part of the initiative.
Franchise owner Pat Farmer spoke to the initiative by saying, "It could be for families, frontline workers or even those showing up to work at our grocery stores. Stores are now actively looking for who they can help next. They have pride in how they’re making a difference during difficult times."
Pizza Donation Programs
Domino's is Offering 10 Million Free Pizza Slices Across the United States
Trend Themes
1. Food Donation Programs - Other franchises and businesses can set up their meal donation programs to struggle with food insecurity during the COVID-19 crisis, especially for those working on the frontlines.
2. Community-driven Support Initiatives - More businesses can follow the example of Domino's and rely on location owners and managers to determine how to support specific communities during crises like COVID-19.
3. Employee and Abundance Sharing - Businesses can choose to share their surplus or abundance with their employees or those in need in their community to boost morale and show support.
Industry Implications
1. Fast Food Industry - Fast-food industry chains can create similar initiatives that donate meals to those in need to assist in COVID-19 crisis efforts.
2. Supermarket Industry - Supermarkets can consider starting their donation programs to show support for frontline workers and those affected by food insecurity.
3. Corporate Social Responsibility - Businesses across various industries can emulate and expand upon Domino's Pizza's donation program effort as part of their corporate social responsibility initiatives.