Dom Pérignon and Jean-Michel Basquiat have collaborated to help celebrate the late artist's legacy, while also pairing it with the epitome of luxury: Champagne. The partnership features Baquiat's neo-expressionist painting IN ITALIAN emblazoned front and center onto the brand's 2015 Vintage gift boxes and bottles. This sees the Dom Pérignon label transformed with pastel hues that transform it into a work of art courtesy of Basquiat's signature style.
The Dom Pérignon and Jean-Michel Basquiat partnership consists of three bottles that will be offered in 75cl gift boxes, which will complete the artwork upon being placed together. The Champagne will be available for purchase from Selfridges in London where shoppers can pick it up for £220 per bottle. The packaging is expected to be a must-have amongst avid fans and collectors alike.
Abstract Artwork Champagne Branding
Dom Pérignon and Jean-Michel Basquiat Partnered for Packaging
Trend Themes
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Industry Implications
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