Along with an official rebranding, Doggy Delirious introduced a pair of new treats for dogs that highlights the human-grade quality of the ingredients. The brand's products are proudly made with simple and natural 100% human-grade, certified non-GMO ingredients that are free from preservatives and animal by-products. Johnni Rodgers, the chief executive officer for Wet Noses Natural Dog Treat Company, which owns Doggy Delirious, says, "This combination of attributes is a culmination of what many pet parents are looking for today."
Increasingly pet owners are showing a preference for humanization, premiumization and sustainability from the products that they purchase, and that includes the brand-new treats like the BBQ Maple Bacon and Smokey Turkey & Apple biscuits from Doggy Delirious. These treats are made with fruit and veggie purees, rye flour, as well as other instantly recognizable ingredients like canola oil and cane molasses.
Human-Grade Dog Biscuits
Doggy Delirious Creates High-Quality, Humanized Treats for Pets
Trend Themes
1. Pet Humanization - The trend towards pet humanization creates an opportunity for companies like Doggy Delirious to produce treats made with human-grade and recognizable ingredients.
2. Premiumization of Pet Treats - The trend towards premiumization of pet treats provides an opportunity for companies like Doggy Delirious to ensure the ingredients used are of the highest quality.
3. Sustainability in Pet Products - The trend towards sustainability in pet products creates an opportunity for companies like Doggy Delirious to use certified non-GMO ingredients that are free from preservatives and animal by-products.
Industry Implications
1. Pet Food Manufacturing - Pet food manufacturers can capitalize on the trend towards high-quality, human-grade ingredients used in pet products, as seen with Doggy Delirious.
2. Pet Product Retailers - Pet product retailers can capitalize on the trend towards premiumization of pet treats by offering higher-end options like Doggy Delirious' BBQ Maple Bacon and Smokey Turkey & Apple biscuits.
3. Sustainable Food Production - The pet food industry is an opportunity for sustainable food production through the use of certified non-GMO ingredients, as seen with Doggy Delirious.