Burberry’s B Series shares limited drops that combine moments of inspiration and discovery, and the first digital fashion item from the label is being introduced as a branded in-game NFT accessory. The first non-fungible tokens from the brand are being introduced through Mythical Games’ Blankos Block Party blockchain game and they explore new forms of ownership and ways for people to outfit virtual versions of themselves.
Blankos Block Party is a multiplayer party game with digital vinyl toys, also known as Blankos, that live on a blockchain and now they can be stylishly outfitted thanks to the luxury fashion label. The new Burberry Blanko is a shark character named Sharky B and it sports a Burberry’s TB Summer Monogram.
Branded NFT Characters
Burberry's Sharky B Digital Fashion Asset Lives Within a Blockchain Game
Trend Themes
1. Branded In-game NFT Assets - Brands can explore new forms of ownership and ways to connect with their audience by introducing branded fashion items as NFTs in blockchain games.
2. Luxury Fashion and Blockchain Gaming Collaboration - Luxury fashion brands can collaborate with blockchain games to introduce exclusive and limited edition digital fashion items, providing a new revenue stream and reaching a broader audience.
3. Virtual Self-expression Through NFT Accessories - NFT accessories allow people to express themselves virtually and stand out in a crowded online space, providing an opportunity for brands to create unique and customizable fashion items for their consumers.
Industry Implications
1. Fashion Retail and E-commerce - Fashion brands can explore NFTs as a new revenue stream and marketing tool for their e-commerce businesses, offering exclusive and limited edition fashion items as digital collectibles.
2. Blockchain Gaming and Virtual Real Estate - Blockchain games can use branded NFT fashion assets to attract more users and create a unique virtual world where users can buy and sell virtual real estate, fashion, and accessories.
3. Digital Art and Collectibles - NFTs can provide new opportunities for artists to monetize their digital art and for collectors to buy and sell unique and rare digital collectibles, opening up a new and disruptive market in the art industry.