GAP Partners With Brandon Sines to Launch Its First Line of NFTs
Niko Pajkovic — January 12, 2022 — Business
References: gap & theblockcrypto
International clothing retailer GAP has teamed up with Brandon SInes (the artist behind Frank Ape) to launch its first-ever NFT collection. Interestingly, the collection will be delivered via a gamified digital experience where shoppers will have to unlock the ability to buy Sines' NFTs as well as an exclusive, physical GAP hoodie.
The entire collection will be released on Tezos blockchain, which has worked with several prominent consumer brands, including Pantone, Ubisoft, and Red Bull. In total, the collection will consist of four "levels" that will be sold on a first-come-first-serve basis. The most exclusive items will only be available at the Rare and Epic levels.
“We are excited about the possibilities that a more planet-friendly blockchain technology can unlock for us and all the new ways it will enable us to connect with our customers," said John Strain, Gap's Chief Digital and Technology Officer, in a recent press statement.
Image Credit: GAP
The entire collection will be released on Tezos blockchain, which has worked with several prominent consumer brands, including Pantone, Ubisoft, and Red Bull. In total, the collection will consist of four "levels" that will be sold on a first-come-first-serve basis. The most exclusive items will only be available at the Rare and Epic levels.
“We are excited about the possibilities that a more planet-friendly blockchain technology can unlock for us and all the new ways it will enable us to connect with our customers," said John Strain, Gap's Chief Digital and Technology Officer, in a recent press statement.
Image Credit: GAP
Trend Themes
1. Gamified NFT Collections - The gamified digital experience of buying artist-designed clothing NFTs can be applied to other industries to attract customers and provide an exclusive brand experience.
2. Limited Edition NFT Levels - The use of tiered levels of exclusivity for NFT collections can create a sense of urgency and FOMO among customers, which can be applied to other industries to increase sales.
3. Planet-friendly Blockchain Technology - The use of blockchain technology can be leveraged by industries to showcase their commitment to the environment and sustainability, appealing to eco-conscious customers.
Industry Implications
1. Fashion - Fashion brands can leverage NFTs and gamified experiences to create an exclusive shopping experience and meet the growing demand for sustainable and eco-friendly products.
2. Retail - Gamified experiences and limited edition levels can incentivize customers to make a purchase, which can be applied to other retail industries such as electronics or home goods.
3. Gaming - The use of gamified experiences and limited edition levels can be applied to the gaming industry to create a sense of urgency and exclusivity among players.
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