Digital avatars are the next generation of social media influencers. Whether it is promoting a healthy lifestyle, modeling chic fashion ensembles or advocating for wellness, these online personalities are definitely entertaining. With approximately 119,000 followers on Instagram is Bermuda — a digital avatar that describes herself as a "Mogul, Robot. Friend." She is an example of an influencer movement that has been recently catalyzed on social media. Her precursor — Lil Miquela has 1.5 million followers on the popular platform.
These digital avatars are forming open environments, where they interact with the outside world and with each other, despite their 'physical' limitations. From Bermuda's 'break-up' with Ronnie Blawko to girl self-care days with Lil Miquela, the online influencers are incredibly lifelike and offer an actionable impact on the world and on their followers.
Chic Hyper-Realistic Digital Avatars
Bermuda is the Fully Digitized Entity Behind @Bermudaisbae
Trend Themes
1. Digital Avatars - The rise of hyper-realistic digital avatars creates opportunities for brands to collaborate with virtual influencers to promote products and services in a creative and engaging way.
2. Influencer Movement - The influencer movement is evolving to include digital avatars, presenting new opportunities for businesses to reach a younger and tech-savvy audience through virtual personalities.
3. Social Media Engagement - The lifelike nature of digital avatars fosters deeper engagement on social media platforms, allowing brands to connect with consumers in a more immersive and interactive manner.
Industry Implications
1. Fashion - The fashion industry can leverage hyper-realistic digital avatars to showcase clothing and accessories virtually, offering a unique online shopping experience for customers.
2. Marketing and Advertising - Incorporating digital avatars into marketing campaigns allows businesses to create innovative and attention-grabbing content, capturing the interest of their target audience.
3. Entertainment - The entertainment industry can explore collaborations with digital avatars to create virtual shows, concerts, and events, expanding the possibilities of immersive entertainment experiences.