The DiGiorno Cry Pie is not only an unusual pizza for its choice of toppings, but it's also "the first-ever pizza that can also be used as an emotional crutch."
In preparation for a college basketball tournament that brings up a lot of emotions, the brand created a pizza that they can blame for making them cry. Knowing that some basketball fans will suffer a loss, this pizza will be there to mask the heartbreak.
Fans can enter for their chance to win this exclusive pizza pie for a limited time online. Made with the brand's Classic Thin Crust, mozzarella cheese, creamy alfredo-style sauce and of course, plenty of onions in the form of caramelized yellow onions, red onions and green onions for a "tear-worthy taste."
Cry-Inducing Onion Pizzas
The DiGiorno Cry Pie Was Created to Be an Emotional Crutch
Trend Themes
1. Emotional Food - Food products that serve as an emotional crutch to consumers are gaining popularity, creating opportunities for brands to create unique emotional food experiences.
2. Unconventional Toppings - Innovative and interesting toppings for traditional dishes, such as onion pizza, are becoming a popular trend in the food industry, presenting opportunities for food brands to experiment with unusual flavor combinations.
3. Interactive Marketing - Interactive marketing campaigns, such as DiGiorno's 'Cry Pie' social media contest, are becoming increasingly popular in the food industry as an effective way to engage consumers and create buzz around a product.
Industry Implications
1. Food - In the food industry, there is an opportunity to create more emotionally driven products that cater to consumers' needs - whether that be comforting food during a breakup or celebratory food for a promotion.
2. Marketing - With the rise of social media and digital marketing, there is a growing need for innovative and interactive marketing campaigns in the food industry that engage consumers and create brand loyalty.
3. Sports and Entertainment - Companies can take advantage of major sports events by creating products related to the event in question, such as DiGiorno's Cry Pie as a way of helping fans' cope with any disappointments arising from their team's loss.