Bourbon Barrel-Aged Seltzers

View More

This Delicious Seltzer Combines Bold Flavors With Crisp Carbonation

Two Trees Beverage Co. has announced the launch of a new and delicious seltzer that seamlessly manages to combine the oak-first, spicy and corn-infused character of bourbon with notes of maple and vanilla in a crisp and carbonated package.

Set to be made available for $11.99 for a six-pack, this delicious seltzer offers the delectable malt-based taste that bourbon barrel-aged beverages are renowned for in a package that will even appeal to novice bourbon drinkers.

According to Chad Slagle, CEO of Two Trees Beverage, the advent of the brand new Bourbon Barrel-Aged Seltzer is the result of a growing recognition of the fact that there is an ever-expanding demographic of bourbon lovers who want to be able to enjoy the recognizable taste of bourbon whilst being unashamed to crave a drinking experience that is more refreshing and accessible. "We can finally deliver all of that in one product," Slagle says.
Trend Themes
1. Bourbon-flavored Beverages - There is a growing market for bourbon-flavored beverages that offer the recognizable taste of bourbon in a more accessible format.
2. Malt-based Seltzers - Malt-based seltzers are becoming more popular among consumers who want a refreshing and flavorful option that is still light and low-calorie.
3. Hybrid Alcoholic Drinks - The creation of hybrid alcoholic drinks, such as bourbon barrel-aged seltzers, offers an opportunity for companies to tap into a unique and innovative market segment.
Industry Implications
1. Alcoholic Beverages - Companies in the alcoholic beverage industry can explore creating new and unique products by combining flavors and experimenting with different types of beverages.
2. Seltzer Market - The seltzer market is rapidly expanding and offering delicious and innovative flavors, such as bourbon barrel-aged seltzers, may give companies an edge to stand out among competitors.
3. Bourbon Industry - The bourbon industry can branch out by experimenting with hybrid alcoholic drinks and incorporating the recognizable taste of bourbon into other types of beverages.

Related Ideas

Similar Ideas
VIEW FULL ARTICLE