The Dark for Dinner campaign by Dixie is one many families will want to get behind. It encourages people to leave their phones elsewhere during Sunday dinners to ensure they enjoy the company they keep around the dining table instead. Although a short challenge -- lasting only six weeks -- the Dark for Dinner campaign may very well instill a ritual families and friends would be loathe to break.
Inspired by research conducted by Dixie, the Dark for Dinner campaign hopes to combat rising instances of such daily distractions as phone calls, emails, texts and TV around this time of day. It's part of Dixie's larger 'Be More Here' campaign and each night will revolve around a different theme to promote conversation.
Phone-Ditching Dinner Ads
Dixie's Dark for Dinner Campaign Encourages In-Person Connections
Trend Themes
1. Phone-free Dinners - Disruptive innovation opportunities include creating new products or services that encourage people to have phone-free dinners and promote face-to-face interactions.
2. Digital Detox - Disruptive innovation opportunities include developing technologies or applications that help people detach from their phones and promote more meaningful connections during meal times.
3. Tech-free Zones - Disruptive innovation opportunities include establishing tech-free zones or designated areas in restaurants or homes where phones are not allowed to encourage uninterrupted social interactions during meals.
Industry Implications
1. Food & Beverage - Disruptive innovation opportunities include restaurants and food delivery services creating phone-free dining experiences and offering incentives for customers to leave their phones at the door.
2. Technology - Disruptive innovation opportunities include tech companies designing and marketing tools that monitor and limit phone usage during mealtimes, helping individuals and families to disconnect and focus on meaningful conversations.
3. Hospitality - Disruptive innovation opportunities include hotels and event venues offering phone-free dinner packages or hosting tech-free events to attract customers seeking to disconnect and enjoy personal connections.