GoMo Dal Crunchies is a healthful new Indian dal snack that's packed with protein and micronutrients that specifically aims to "help close the nutritional gaps of six- to 18-year-olds." While the snacks make the most of traditional dried, split pulses, they also share bold flavors to capture the interests of young consumers—and win over the trust of their mothers who make the purchasing decisions for the houshold. To appeal to mothers specifically, the "M" of GoMo was designed to resemble a mother and child holding hands.
The boldly colored Chili Lemon Pepper, Masala Mix and Green Chutney snack packs can be identified by a simple, visual shorthand that can be read by people across India, regardless of the language they know or their literacy levels.
Protein-Packed Indian Snacks
GoMo Dal Crunchies is a Micronutrient-Rich Dal Snack
Trend Themes
1. Protein-packed Snacks - Opportunity for companies to develop innovative, nutritious snacks that are high in protein and micronutrients.
2. Flavorful Indian Snacks - Opportunity for snack brands to create Indian snacks with bold and authentic flavors to appeal to young consumers.
3. Appealing to Mothers - Opportunity to design packaging and branding that specifically targets mothers, who make purchasing decisions for the household.
Industry Implications
1. Food and Beverage - The food industry can develop and market protein-packed snacks that cater to the nutritional needs of different age groups.
2. Snack Industry - Snack brands can tap into the market for Indian snacks by offering products with unique and authentic flavors.
3. Marketing and Branding - Companies can focus on creating packaging and branding strategies that speak directly to mothers, the key purchasers of snacks for the household.