Flavors are enhanced while eating and drinking in an airplane due to the combination of lower air pressure and humidity and with this in mind, Alaska Airlines and Stumptown Coffee Roasters created a custom coffee blend that's optimized for inflight enjoyment.
This Stumptown coffee, created specifically to be enjoyed up in the air, was made to be a crowd-pleasing brew to appease those who gravitate toward milder coffees, as well as those who appreciate medium-bodied roasts. According to the collaborating companies, "Alaska's medium-dark blend uses the same clean and sweet base as Holler Mountain, but with a primary focus on a roast that mellows acidity and introduces just enough toastiness to please a wide range of palates."
Optimized Inflight Coffees
Alaska Airlines & Stumptown's Custom Coffee Blend is Crowd-Pleasing
Trend Themes
1. Optimized Inflight Coffees - Inflight coffee blends are being customized to enhance the flavor experience while traveling by air.
2. Crowd-pleasing Coffee Blends - Companies are creating coffee blends that cater to a wide range of palates to ensure customer satisfaction.
3. Milder and Medium-bodied Roasts - The trend towards milder and medium-bodied coffee roasts is growing in the airline industry.
Industry Implications
1. Airline Food and Beverage - The airline industry has an opportunity to innovate and enhance their inflight food and beverage offerings, focusing on optimizing the coffee experience.
2. Coffee Roasting - Coffee roasters can explore the creation of customized blends specifically designed to be enjoyed at high altitudes.
3. Hospitality and Travel - The hospitality and travel industry can collaborate with coffee roasters to create unique inflight coffee blends that elevate the overall travel experience.