Just as people are passionate about sharing the experiences they are having on social media, they also love to show their friends and followers the products they are enjoying—and Cristal's CRISTALGRAM helps to do this in a way that makes sense.
When sharing to Instagram Stories with selfie mode, the captured content is flipped and writing that appears on-screen appears backwards. To remedy this, Cristal created a special edition beer with a reversed label that can easily be read when it appears on Instagram Stories. The CRISTALGRAM campaign was launched in Peru and gave the brand's young adult target audience the chance to share the unique beer packaging in a more effective way.
Specifically for social media and selfie-taking consumers, many brands are creating labels that are mirrored.
Social Media-Specific Beer Labels
Cristal Created 'CRISTALGRAM' with an Instagram-Friendly Label
Trend Themes
1. Social Media-friendly Labels - The trend of creating labels that are easily readable and shareable on social media, specifically for selfie-taking consumers.
2. Innovative Packaging for Millennial Market - The trend of creating innovative packaging that appeals to the millennial market and encourages social media sharing.
3. Personalized Branding Through Social Media - The trend of using social media as a platform for personalized branding, with labels customized for selfie-taking and social media sharing.
Industry Implications
1. Alcohol Industry - The alcohol industry can capitalize on the desire for products that are easily shareable on social media by creating social media-friendly packaging and labels.
2. Food and Beverage Industry - The food and beverage industry can incorporate social media-friendly labels into their product designs to appeal to the millennial market and encourage social media sharing.
3. Marketing and Advertising Industry - The marketing and advertising industry can incorporate social media-friendly designs and labeling into their campaigns to create a personalized branding experience for clients that appeals to their target market.