The Shirley Temple is a mainstay family-friendly drink crafted with a sweet, alcohol-free recipe and is the inspiration behind the new Country Luau Dirty Shirley canned cocktail. The drink features the recognizable recipe aforementioned and adds vodka into the mix to give it a hard profile that's only suitable for adults to enjoy. Featuring a 5.5% ABV, the cocktail is crafted with four ingredients including 11-times distilled vodka, pure sparkling water, organic cherry juice and natural flavors.
Adam Cost spoke on the Country Luau Dirty Shirley saying, "With Dirty Shirley, we’ve solved the problem that keeps consumers away from the original drink –– its high calories and sugar. With our recipe, we’ve reduced the calories of a typical Dirty Shirley by 50% and created a lower calorie, modestly sweet Dirty Shirley that still has the same familiar flavor."
Adult-Themed Canned Cocktails
The Country Luau Dirty Shirley Has a 5.5% ABV
Trend Themes
1. Adult-themed Canned Cocktails - There is an opportunity for businesses to create more low-calorie, adult-themed canned cocktails.
2. Lower Calorie Alcoholic Beverages - Lower calorie alcoholic beverages are a growing trend, with an opportunity for businesses to create more options in this category.
3. Healthy Alternatives to Traditional Drinks - There is a trend towards creating healthier alternatives to traditional drinks, such as replacing sugar with organic juice and using natural flavors.
Industry Implications
1. Alcoholic Beverages - The alcoholic beverage industry has an opportunity to create more adult-themed canned cocktails with unique twists on traditional recipes.
2. Food and Beverage - The food and beverage industry can capitalize on the trend towards healthier options by creating low-calorie, organic drinks without sacrificing flavor.
3. Packaged Foods - There is an opportunity for the packaged foods industry to create more canned cocktail options with unique or quirky packaging for consumers looking for something new and fun.