A rise in plant-based eating has inspired many consumers to clean up their diets and either reduce or eliminate the amount of animal products they consume—as such, a number of major brands are releasing vegan-friendly versions of their signature products, such as Cornetto with its 'Cornetto Veggy.'
Early into 2017, Cornetto announced that it would be launching the Cornetto Veggy in Italy and now, the product is set to be available in the UK. The dairy-free ice product boasts a soy-based ice cream that is placed in a gluten-free cone lined with chocolate that is topped with nuts and even more chocolate.
During the last year, other big-name ice cream brands like Ben & Jerry's and Häagen-Dazs released their own vegan ice cream products as a means of satisfying the demand for more plant-based options.
Vegan Ice Cream Cones
The 'Cornetto Veggy' is a Soy-Based Ice Cream Treat in a Cone
Trend Themes
1. Plant-based Eating - Creating more vegan-friendly versions of popular products to cater to consumers' increasing interest in plant-based eating.
2. Dairy-free Ice Cream - Developing innovative and delicious dairy-free ice cream options as a response to the growing demand for non-dairy alternatives.
3. Gluten-free Desserts - Producing gluten-free dessert options, like the gluten-free cone used in the Cornetto Veggy, to accommodate dietary restrictions and preferences.
Industry Implications
1. Food and Beverage - There is a disruptive innovation opportunity for food and beverage companies to expand their product lines by introducing more plant-based, dairy-free, and gluten-free options.
2. Ice Cream - In the ice cream industry, there is an opportunity for brands to tap into the growing market of plant-based and dairy-free ice cream alternatives.
3. Food Packaging - In the food packaging industry, there is a potential for developing innovative packaging solutions to cater to the specific needs of vegan and gluten-free products.