To get people to participate in the Pledge Good Challenge, GoodPop is giving away free boxes of its best-selling cookie popsicles on National Cookie Day. Those who want to get their hands on the Cookies n' Cream pops for free will have to be among the first 50 people to pledge to do good and do a good deed.
Dozens of do-gooders will be rewarded for their acts of kindness with a tasty treat, which can be adapted for enjoyment in the winter by creating GoodPop's Santa's Milk n' Cookies Spiked Milkshake. In the spirit of giving, the brand will also be donating $1 per pledge to various non-profit partners via the Pledge Good Challenge.
The pops themselves are vegan, gluten-free and organic, and they're committed to creating change in more ways than one.
Do-Good Cookie Popsicles
GoodPop is Celebrating National Cookie Day with the Pledge Good Challenge
Trend Themes
1. Do-good Challenge - The trend of challenges promoting positive social action provides an avenue for companies to boost their social responsibility image.
2. Vegan, Gluten-free, and Organic Food - The trend of health and wellness can be further capitalized with ethical options catering to dietary restrictions.
3. Winter Adaptation of Summertime Favorites - The trend of seasonal adaptations can capitalize on the familiarity of well-loved treats and offer unique twists to keep customer interest during off-seasons.
Industry Implications
1. Food and Beverage - The food and beverage industry can explore healthier and ethical options that still provide the same level of enjoyment and comfort to customers.
2. Social Responsibility Campaigns - More companies can embark on such social responsibility campaigns that promote a good cause and reward customers for joining in the efforts.
3. Seasonal Adaptations - The hospitality industry can incorporate more seasonally adaptive menus and offers to attract customers looking for new experiences all year round.