Orange tongues be gone. Fresh from their success in getting Bud Extra pulled from the market, a group has targeted the Sparks brand by MillerCoors.
Sparks is a beer with 6-7 percent alcohol and added caffeine. The group says the additives are not approved and they're also unhappy about the fact that MillerCoors clearly markets their drink to teens.
Sparks has a citrus taste and is a bright orange color, and is one of MillerCoors' fastest growing brands.
Alcoholic Energy Drink Controversy
MillerCoors Sued for Sparks
Trend Themes
1. Alcohol and Energy Drinks - The combination of alcohol and caffeine in drinks is raising safety concerns, creating market opportunities for alternatives with similar effects.
2. Teen-targeted Marketing - With a heightened focus on transparency and responsibility, businesses have the opportunity to rethink their advertising strategies and target younger audiences ethically.
3. Health-conscious Drinking - Consumers are seeking healthier options in alcohol consumption, paving the way for new products that offer the same alcohol content without the added ingredients that raise controversy.
Industry Implications
1. Beverage - Companies can capitalize on the trend of alcohol and energy drink combinations by creating safer alternatives that offer similar effects.
2. Marketing and Advertising - Businesses have an opportunity to rethink their advertising strategies and create campaigns that effectively target younger audiences ethically.
3. Health and Wellness - As consumers seek healthier options in alcohol consumption, there is potential for new products to emerge that offer the same effect without the controversial additives that Sparks contains.