The Conspiracy Collection has been in the works since the start of this year and fans of Jeffree Star and Shane Dawson have been along for the journey thanks to a multi-part series documenting the ideation and development of the makeup products. The series hosted on Dawson's YouTube channel takes viewers behind the scenes on a collaboration with Jeffree Star Cosmetics and pulls back the curtain on everything from product and packaging development and pricing to negotiating with retailers and the business of cosmetics as a whole. For example, in one episode of the transparent series, viewers learn that Jeffree Star Cosmetics' Blood Sugar palette is expensive to make by industry standards.
With the sixth episode of the docu-series, the finished version of the Conspiracy Collection has been revealed to viewers, who witnessed the approval of individual shades like 'Ranch,' 'Just a Theory' and 'My Pills.'
Disruptive Makeup Docu-Series
The Making of the Conspiracy Collection is Documented on YouTube
Trend Themes
1. Transparent Product Development Process - The docu-series showcases the growing demand for transparency in the development of makeup products, presenting an opportunity for cosmetic brands to engage and build trust with consumers.
2. Collaborative Content Creation - The success of the docu-series highlights the trend of collaborative content creation between influencers, opening up possibilities for brands and creators to reach wider audiences and generate buzz around new products.
3. Preference for Authenticity and Behind-the-scenes Access - Viewers' interest in behind-the-scenes content and authentic storytelling suggests a need for brands to provide more transparent narratives around their products and processes, offering an opportunity to connect with consumers on a deeper level.
Industry Implications
1. Cosmetics - The docu-series presents cosmetics brands with an opportunity to showcase their development process and build trust and authenticity with consumers, potentially disrupting the industry by setting new standards for transparency.
2. Influencer Marketing - The success of collaborative content creation with influencers in the makeup industry on platforms like YouTube showcases the potential for brands in various industries to leverage influencer partnerships and reach wider audiences.
3. Media and Entertainment - The popularity of behind-the-scenes, authentic content like the Conspiracy Collection docu-series reflects the growing demand for engaging and genuine storytelling, creating opportunities for media and entertainment companies to create similar content in different sectors.